IN THE NEWS

Dr. Robert W. Bernard is frequently interviewed by national and local media on the subject of cosmetic surgery. He has discussed breast augmentation on "The Joan Rivers Show," liposuction on "The Montel Williams Show," and patient safety on "Good Morning America." He continues as an official spokesperson for the prestigious American Society for Aesthetic Plastic Surgery (ASAPS).

If you would like to contact Dr. Bernard, contact our Westchester County office today.

Following are a sampling of Dr. Bernard's recent interviews and write-ups:

National Cosmetic Network
U.S. News & World Report
The Medical Post
People Magazine
Time Magazine
Good Morning America
MSNBC
Newsday
New York Magazine

National Cosmetic Network

June 2006

Plastic surgeon Robert W. Bernard, MD, of White Plains, NY, is among 14 surgeons nationwide who have been selected for a new series on facial aesthetic surgery developed by the National Cosmetic Network (NCN) and jointly sponsored with Johns Hopkins University School of Medicine.

Dr. Bernard, who is a past president of the American Society for Aesthetic Plastic Surgery, was chosen for the series because of his national reputation as an expert in facial aesthetic surgery. “NCN asked plastic surgeons and facial plastic surgeons which of their colleagues they most respected in specific facial aesthetic surgery procedures or facial rejuvenation,” says William Mays, CEO of the Texas-based National Cosmetic Network. “We feel that the surgeons we’ve selected truly represent the ‘best of the best.’”

Dr. Bernard demonstrates his technique for lifting the lateral brow, a procedure that can be performed alone or in combination with other procedures for facial rejuvenation. “Many patients don’t want their entire brow elevated, which can sometimes create a scared or surprised appearance,” says Dr. Bernard. “When we elevate the lateral, or outer, portion of the brow, it avoids the ‘hooded eyelid’ appearance that makes people look tired or sad. It also creates a very attractive brow shape.”

U.S. News & World Report

May 2004

U.S. News & World Report featured Dr. Bernard in a report on patient safety in cosmetic surgery. Dr. Bernard stresses the importance of patients asking their surgeon the "right" questions.

"Nobody's ever asked me in 30 years if I'm board certified," says Robert Bernard, a plastic surgeon in White Plains, N.Y. "Patients should ask: Are you board-certified? Where are you going to do the surgery, doc? Is your facility certified? Do you have privileges in a hospital?"

The Medical Post

May 2004

The Medical Post featured an article on Dr. Bernard's anterior vertical SMAS face lift technique.

Wrinkled neck skin, "turkey wattle" under the chin, and vertical cords that accompany the changes associated with the aging face can all be corrected with cosmetic surgery, said Dr. Robert Bernard, president of the American Society for Aesthetic Plastic Surgery, in an overview statement of today's procedures issued at the recent annual meeting of the society.

"Prior to facial rejuvenation, I carefully analyze the patient's facial anatomy so I can design an operation that will enhance the important transition from the face to the neck," he said.

"Not only will I lift the skin and underlying structures of the face and neck, but I also will create youthful contours by de-fatting specific areas for a more sculpted look. Sometimes it may be necessary to open a small incision under the chin to remove fat and access the neck muscles for repair."

People Magazine

March 2004

People Magazine asked Dr. Bernard to comment on what patients can do to evaluate the credentials of their cosmetic surgeon.

Last year 8.3 million patients had cosmetic procedures in the U.S. - up 293 percent since '97. Some were performed by [individuals] "with no formal training in cosmetic surgery," says Dr. Robert W. Bernard, president of the American Society for Aesthetic Plastic Surgery. How to protect yourself: Choose a surgeon certified by the American Board of Plastic Surgery, and ask whether the surgeon has privileges to do the procedures in the hospital.

Time Magazine

March 2004

Time Magazine interviewed Dr. Bernard for his views on patient safety in cosmetic surgery, and whether multiple procedures performed at the same time are safe.

It is not uncommon for people to have multiple procedures performed at once, and when the patient is in good health, it is not especially perilous. But generally, undergoing more than one procedure not only prolongs recovery but also increases the time a patient is anesthetized, which can be risky. "I personally don't believe in procedures that go beyond five or six hours," says Dr. Robert Bernard, who operates in his Westchester, N.Y. office and is the president of the American Society for Aesthetic Plastic Surgery, whose members are all board-certified. "If somebody comes in and wants their face, eyes and nose done, that's OK. But if they want that as well as breast reduction and a large amount of liposuction, I'd prefer to divide it into two procedures."

Good Morning America

February 2004

Good Morning America asked Dr. Bernard to comment on the effect of "reality" TV shows on patients seeking cosmetic surgery.

Dr. Robert Bernard, president of the American Society for Aesthetic Plastic Surgery, worries that the show 'Extreme Makeover' is influencing people to request more combinations of procedures. "Now people come in and they want to have, simultaneously, a face lift, eyes, nose, their ears pinned back, a chin implant put in and some fat injections to their face, and then they're going to have some liposuction and a breast augmentation - at the same time. I personally will caution patients and ask them, let's divide it into two sessions."

MSNBC

February 2004

MSNBC wanted to know whether people are having cosmetic plastic surgery at a younger age, and whether cosmetic surgery is only for "the rich and famous."

"Cosmetic surgery is not something that's in the closet anymore," says Dr. Robert Bernard, a plastic surgeon in White Plains, N.Y., and president of ASAPS [American Society for Aesthetic Plastic Surgery]...Unlike in the past, where women often waited until their 60s or 70s to get a face lift, today's cosmetic surgery patients are rcoming in much younge, often in their mid-40s or so, for their first surgical procedures, says Bernard...

And a range of people now opt for such procedures. During one week in early January, for instance, Bernard says he performed a face lift on a former Miss America, a neck lift on a man who worked as a carpenter, a neck lift and eyelid surgery on a housewife, and eyelid surgery on a school teacher.

"I really think that says it all," Bernard says. "It's no longer just for movie stars. It's no longer just for the extremely wealthy."

Patients who take their cue from television shows may need to temper their expectations, says Bernard. Patients on "Extreme Makeover," for example, may get well over $100,000 spent on them, he estimates, including their multiple surgeries, cosmetic dentistry and the services of makeup artists, personal trainers and fashion gurus. "It raises an expectation to the patient who comes in to an unrealistic level," he says.

Newsday

February 2004

Newsday asked Dr. Bernard about the risks of cosmetic surgery.

"Patients should never consider cosmetic surgery a lark," says Bernard, whose practice is in White Plains... "[However] most such surgeries are not incredibly invasive and thus pose little risk for catastrophic consequences," says Bernard.

New York Magazine

October 2003

New York Magazine Calls Dr. Robert W. Bernard a Top Plastic Surgeon

Dr. Robert Bernard was named by New York magazine as one of “Beauty's Best” cosmetic surgeons and was the only plastic surgeon in the area to be named to New York magazine's Best Doctors list in 2004. Dr. Bernard is known for achieving natural-looking results for his plastic surgery patients. He provides the least invasive surgical or non-surgical option that will best achieve each patient's goals.

Learn more about why Dr. Robert W. Bernard is a top Westchester County, New York cosmetic surgeon and contact our plastic surgery practice today.

Southern Westchester:
10 Chester Ave.
White Plains, New York 10601

# 914 761 8667

Northern Westchester:
91 Smith Ave.
Mount Kisco, New York 10549

# 914 241 1911